LO1 Target audience

My target audience is middle aged to old aged people. This is because at this age people are more community based and want to be a part of it. They are very interested in the community and are interested in things that happen in their area. Also older people who a retired have a lot more free time to help the community. Their ABC stats are A, B, C1 and C2. The gender would be mostly female from 39- 60. The sample target audience is Sarah she uses her local park everyday to walk her dogs. She helps with community fairs and activities, she is very proud of her community. Sarah is 51 and had 2 children, she encourages them to join in with the community.